This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
While many companies’ early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point.
One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website. There are many different Facebook social plugins to choose from — here are four of the top plugins for business and tips on how and when to use them.
You can include a Like button next to any piece of content on your site, from a product listing to an article to a video. Otilia Otlacan, founder of online ad news site AdOperationsOnline.com, puts the Like button at the top of every article — she has found that nearly 0.7% of users click on this button to post it to Facebook, quickly adding up to a sizable number of free impressions.
StyleFactory, a crowd-sourcing site for home decor, enables shoppers to vote on which products should be produced and which products should be offered at a discount. The site encourages shoppers to share its products on Facebook and Twitter to help “tip” the deals. When a user “likes” a product, the product is posted to the user’s Facebook Wall along with a message noting how many more orders are needed to tip the deal. This extra push is an innovative use of the Like button.
E-retailers should also consider including a Like button as part of the checkout process — customers are excited about their order, and it’s an easy click for users to share their brand loyalty with friends.
On the other hand, you could choose a more fully featured box that displays how many users already “like”the page (and which of their friends “like” it, too), shows recent posts from the page and allows users to “like” the page with one click.
While many companies’ early social marketing efforts were limited to social media sites such as Facebook, most are now eager to build social capabilities into the rest of their marketing efforts and turn their customers into brand advocates at every touch point.
One of the easiest ways to make your online presence more social is by adding Facebook social plugins to your website. There are many different Facebook social plugins to choose from — here are four of the top plugins for business and tips on how and when to use them.
1. Like Button
You can include a Like button next to any piece of content on your site, from a product listing to an article to a video. Otilia Otlacan, founder of online ad news site AdOperationsOnline.com, puts the Like button at the top of every article — she has found that nearly 0.7% of users click on this button to post it to Facebook, quickly adding up to a sizable number of free impressions.
StyleFactory, a crowd-sourcing site for home decor, enables shoppers to vote on which products should be produced and which products should be offered at a discount. The site encourages shoppers to share its products on Facebook and Twitter to help “tip” the deals. When a user “likes” a product, the product is posted to the user’s Facebook Wall along with a message noting how many more orders are needed to tip the deal. This extra push is an innovative use of the Like button.
E-retailers should also consider including a Like button as part of the checkout process — customers are excited about their order, and it’s an easy click for users to share their brand loyalty with friends.
2. Like Box
On the other hand, you could choose a more fully featured box that displays how many users already “like”the page (and which of their friends “like” it, too), shows recent posts from the page and allows users to “like” the page with one click.
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